Browsing by Subject "Quality of service"
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Client relationship marketing in the provision of animal health information: implications for librarians (Veterinary Science Library, University of Pretoria, Onderstepoort, South Africa [http://www.ais.up.ac.za/vet/], 2005-07)The marketing mix management has dominated market thought and research since it was introduced 40 years ago. Recently, the emphasis has moved from traditional marketing to a more relationship/customer-oriented approach. ...