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    Li, Shuo (1)
    Subjectcoupon (1)difference in difference (1)dual effect of coupons (1)
    Economics (1)
    markdown (1)mental accounting (1)menu (1)... View MoreDate Issued
    2011 (1)

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    Behavioral Economics of Retail Food Markets: Discounts, Coupons and Healthier Menus 

    Li, Shuo (2011)
    The purpose of this dissertation is to study the effect of different marketing strategies on changing consumers' behavior from the perspective of behavioral economics. The dissertation is composed of three related studies. ...