Understanding access to capital issues for entrepreneurs through simulations
Lane, Trevor C.
Tampien, Jordan K.
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As more and more digital natives are coming of age, the reality of the effectiveness of and the important need for powering up creativity with short simulations is hinged on the premise of a game because of the impact it has on these learners. Hence, a strategically well-crafted entrepreneurial game, rooted in business education fundamentals and executed in a controlled or timed environment, allows educators to quickly instill complex processes in the minds of learners. Pitchfest is an interactive game to teach entrepreneurial thought and access to capital using real props and fake money. The goal is to reinvent an existing product, teach creative, entrepreneurial, “out of the box” thinking, instill basic business planning steps, develop an “elevator pitch,” and introduce the concept of bookkeeping or accounting on the road to winning.