Implementing the Interaction Model of Client Health Behaviour in Pet Health Information Behavior Interventions
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This poster demonstrates the usefulness of Cox’s Interaction model of client health behavior (IMCHB) for the development of effective health Information behavior intervention for small animal veterinary clients. The IMCHB focuses on identifying explanatory relationships between the three major conceptual elements: client singularity, client-provider relationship, and health outcome. Through our application of a qualitative data analysis tool (NVivo 10) in a literature review process we describe the model, conceptualizes three major elements of it for investigating online pet health information behavior interventions, and, shows how they can be applied in veterinary care settings. By the adaption of IMCHB we can simultaneously explore pet owner’s health information seeking behavior through the uniqueness of the client, interactions between pet owner and veterinarian, and the healthcare outcomes because of information intervention.