Emerging Adults’ Perceptions of Romantic Relationships through Music Videos
The popularity of music videos in the digital age has raised questions about the influence of this media on its target audience’s thoughts and behaviors. A number of studies have found modern music videos to be rife with over-sexualized portrayals of women, sexual violence, and reinforcements of stereotypical gender scripting. Media in general has been found to contribute at least in some ways to the socialization of gender roles and how we perceive the world around us, including romantic and sexual relationships. Emerging adults (aged 18-25) are large consumers of digital music videos and because they are still forming their perceptions about the world, the question of how music videos inform their views on relationships is an important topic of discussion. This thesis focused on understanding the cognitive aspects of media consumption as outlined by Kay Bussey and Albert Bandura, and examined how these cognitions differ by a number of demographic groups. Previous research has found that gender and race are important considerations to make when understanding how an individual perceives media, and that people will focus on different content in the same video.