Online local food markets : choosing the right software

Abstract

Online local food markets have proven effective by increasing access for customers and supporting farm and specialty food businesses. Starting an online market is a complex endeavor that requires time, planning, and many decisions. The engine for this type of market is the software, and, with so many options, it can be difficult to know how to get started. This publication is designed to help businesses, cooperatives, consultants, farmers, or any team to identify which software to choose. Using a three-step process outlined in this publication, anyone considering starting an online market can assess internal technological and business needs; evaluate technological considerations, functions, and categories; and evaluate and select the right software.