Managing Web content
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User dissatisfaction with the existing Texas A&M University Libraries website was clearly indicated by a LibQual+ service quality assessment and underscored by follow-up focus groups. Criticisms of the website ranged from boring to "not intuitive" and difficult to navigate. Library staff groups were created to support an evolutionary approach to website development and improvement. This proved ineffective. In 2001, redesign of the library's website became an integral part of the library's strategic plan. Things began to happen. Funded by a Texas Infrastructure Fund (TIF) grant, a commitment was made to purchase and implement a content management system (CMS), a set of software tools that would provide the framework for distributed web content development and management. A diverse team with representatives from all areas of the libraries was brought together to implement this new library web presence. The hope was that, besides making the redesign happen, the Web Implementation Team (WIT) would build library-wide buy in for the project. WIT's charge was to make key decisions regarding the selection of products to accomplish the redesign, state the implementation process, develop templates for various web content, solicit and encourage feedback from library staff and users, and communication progress to both groups. WIT chose the content management system and developed a navigational paradigm for the site. It is currently coordinating the development of templates for the many different types of pages included on the site and gathering staff and end user feedback to refine and enhance the site. The expected launch date for the sites is the Spring 2003 semester. Team members are currently [providing leadership on a variety of task forces to guide further development of the web site and services such as portal management, virtual reference, knowledge bases, subject representation of web resources, FAQ management, marketing, and site analysis and metrics.