Tips for marketing quality salmon harvests direct to the customer

Abstract

Selling direct to the customer can be rewarding for a commercial salmon fisherman, with higher returns per pound and good relationships with appreciative customers. To be successful, suppliers must provide a consistently high quality product.This publication outlines best practices for supplying high quality fresh salmon and includes discussion of cleanliness and sanitation, gentle handling, safe handling for consumer food safety, understanding necessary licenses and permits, and timely delivery and marketing.